July 25, 2006
LAS VEGAS - What's the dream of any celebrity poker player? A seat at the World Series of Poker's Main Event for a chance to wín $10 million and the title of 2006 World Series champion. Bodog.com, the most recognizable brand in online gamblíng and entertainment, is sponsoring several celebrity poker aficionados who will seek to add "poker champion" to their already impressive resumes.
Team Bodog's celebs, including comedian Brad Garrett, celeb DJ DJ AM, actors Mekhi Phifer (ER, 8 Mile), Matthew Lillard (Scooby Doo), Roger Cross (24), Paul Johansson (One Tree Hill), Dax Shepard (starring in the upcoming film Idiocracy with Luke Wilson), Victoria Pratt (ABC's upcoming series Day Break) and Bodog Music artist Bishop Brigante , will add sufficient star power to Team Bodog, a diverse group of online players who each won one of the 700 seats Bodog was giving away to the various WSOP events. The team is led by Bodog-sponsored poker pros David Williams, Josh Arieh and Evelyn Ng.
"As popular as poker is now, even celebrity players dream of winning the World Series of Poker," said Calvin Ayre, Founder and CEO of Bodog.com. "With over 400 WSOP Main Event seats, including celebs and pros, Team Bodog will be a force that's sure to dominate the tables."
The WSOP Main Event begins Friday and culminates on Aug. 10.
About Bodog.com
Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. Bodog.com Founder and CEO Calvin Ayre, who is recognized as the true pioneer of online gamblíng and a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006 and in People Magazine’s “Hottest Bachelors” issue in June 2006. Bodog.com is the top-ranked US facing online gamblíng brand, with highest site traffic amongst multi-product US gaming web sites, according to Hitwise. Bodog.com, valued at over US $1 billion, processed $7 billion in wagers in 2005. The international Bodog.com Marketing Conference (www.bodogconference.com ), which was held in Las Vegas for the past two years, attracts the leaders of the online gamblíng industry for educational and networking opportunities each year. Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine, Bodog Nation, a television production unit and further properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or pr@bodog.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.
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